Consumer and Product Analytics for Fortune 500 Consumer Co.
Data Sources
NuView Analytics developed data infrastructure and dashboards for a Fortune 500 Consumer Company. The client’s team was in need of a jump start in developing actionable dashboards and analytics throughout the organization.
Challenge
As a maker of speakers and high-end headphones, the Company had gathered a massive amount of data on the product usage from their customers and consumer insights data. Despite having a large amount of data, the Company struggled to gain insights that could help effectively drive product decisions.
Solution
Jump started data team capabilities by partnering across the data organization.
NuView Analytics developed custom dashboards that highlighted predictive usage behaviors for new and existing customers. This allowed the Company to easily gather customer insights into new product acceptance. A new environment was also created to give product teams the ability to seamlessly test and measure results of new software and firmware updates that were being deployed across products.
Initiated data process on new innovation products.
Impact
Because of their work with NuView Analytics, the Company was able to quickly deploy the custom dashboard throughout the organization, expanding visibility and providing invaluable consumer insights. Their new dashboard was put to the test when the Company successfully launched a new consumer product at music festivals being held across the country. They found the new dashboard provided crucial real-time analytics. It also allowed them to track device usage, giving them further insight into their customer base.
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